1. About this policy
Velora Inc ("Velora", "we", "our") provides jewellery design experiences and related services through velora.inc, in-person and online consultations, and other customer communication channels. This policy explains the personal information involved, the purposes for using it, and how customers can make privacy requests. It also describes our planned AI-assisted WhatsApp jewellery consultation service; that functionality may not yet be available to the public.
2. Information we may receive
Depending on which services you choose, information may include:
- Contact and enquiry information: your name, telephone number, email address, enquiry and preferred contact method.
- Jewellery consultation details: categories of jewellery, ring sizes or measurements, metal and gemstone preferences, style references, estimated budgets, design revisions, booking and appointment details.
- Material you provide: messages, photographs, sketches, inspiration images and documents you choose to send for your design enquiry.
- Service and transaction information: correspondence about a design project, approved proposals and records required for customer service, transactions or legal obligations.
- Technical information: website or communication-channel metadata, message IDs, security and diagnostic information, and information necessary to prevent duplicate processing or misuse.
We ask customers not to send sensitive documents, passwords, payment-card details or other unnecessary personal data through WhatsApp or an AI consultation.
3. Why we use information
We use information to respond to requests, arrange design consultations, understand preferences, develop proposals, provide customer support, manage projects, protect our systems, prevent misuse, and meet applicable recordkeeping and legal obligations. Where appropriate, we use contact information for marketing only in line with applicable permission and opt-out requirements.
4. WhatsApp and AI-assisted consultations
Velora is developing a WhatsApp AI Jewellery Concierge. When enabled, it may ask questions, retain relevant conversation context, help organise design preferences, and prepare preliminary suggestions or structured summaries. The service may process applicable message content through OpenAI's API and use Cloudflare infrastructure for message handling and operational records. WhatsApp communications also involve Meta's services under Meta's own terms and privacy information.
AI suggestions are not guaranteed quotations, valuations, gemstone availability confirmations, final manufacturing instructions or approved CAD designs. Appropriate Velora personnel must review consequential commercial and manufacturing decisions. Customers may ask for a human-assisted process.
5. Service providers and sharing
Information may be shared where necessary with organisations supporting the chosen service, such as website and communications providers, Meta/WhatsApp, Cloudflare, OpenAI (for AI-enabled features), and authorised designers or fulfilment partners involved in a customer's particular enquiry. We do not treat an enquiry as permission to disclose information to unrelated franchise partners or organisations.
Some providers act as independent controllers of information under their own policies; others may process data on Velora's behalf.
6. Legal grounds and choices
Where relevant privacy laws require a lawful basis, processing may be necessary to take steps requested before a contract, perform a contract, meet legal obligations, support legitimate business and security interests, or rely on consent for activities that require it. The appropriate basis depends on the particular activity and jurisdiction. You can withdraw consent where consent is used, subject to lawful processing already undertaken.
7. International services
Velora serves customers internationally, and the technical or commercial services supporting a consultation may involve processing in other countries. Where required by applicable law, suitable transfer arrangements and safeguards must be used.
8. Retention and security
Information is retained only as long as appropriate for the relevant enquiry, customer relationship, legitimate business needs and applicable legal obligations. Technical event records, consultation history, transaction records and backups may have different retention rules. Retention and deletion processes for any newly launched AI service must be reviewed before accepting live customer enquiries.
We use organisational and technical safeguards appropriate to the activity, including restricted access and secured service credentials. No online service can promise absolute security.
9. Website cookies
The main Velora website may use cookies and similar tools for site functionality or other purposes disclosed on that website. The separate static information pages containing this policy are designed without analytics scripts, advertising pixels or forms. Where applicable law requires consent for non-essential technologies, appropriate consent choices must be provided.
10. Your rights and requests
Depending on the law applying to you, you may be entitled to request access, correction or deletion of information, object to certain processing, restrict certain uses, receive portable data, or withdraw consent. We may verify your identity and may need to retain specific information for legal or dispute-related reasons.
To submit a request, email design@velora.inc. For deletion steps, please see our Data Deletion Instructions. Do not send identity documents until a secure verification method has been agreed.
11. Contact and updates
Privacy enquiries may be directed to Velora Inc at design@velora.inc. We may update this notice when our services, processing or legal requirements change. The most recent version date will be shown above.